I was up last night thinking of great ways of advertising. The best advert is to get people interested in the product who aren't usually interested in it. This got me thinking about Nintendo, the way they have marketed the DS and the WII is unbelievable. They some how changed a male dominant business into family fun.
Here are some adverts form Nintendo and then some from other leading brands.
As you can see Nintendo advertisements are all about the FUN side, the DS ad even had a well known celebrity, A FEMALE celebrity. This engages everybody and they have opened up the gaming wide to a wider audience with clever marketing.
The Sony and microsoft ads were either about the technology or just a little strange. I can't imagine a grand parent or a mother being interested in these advetisements.
With my CLC being a very technical piece i think i'll concentrate advertising the fun side rather than the technical side.
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