I was up last night thinking of great ways of advertising. The best advert is to get people interested in the product who aren't usually interested in it. This got me thinking about Nintendo, the way they have marketed the DS and the WII is unbelievable. They some how changed a male dominant business into family fun.
Here are some adverts form Nintendo and then some from other leading brands.
As you can see Nintendo advertisements are all about the FUN side, the DS ad even had a well known celebrity, A FEMALE celebrity. This engages everybody and they have opened up the gaming wide to a wider audience with clever marketing.
The Sony and microsoft ads were either about the technology or just a little strange. I can't imagine a grand parent or a mother being interested in these advetisements.
With my CLC being a very technical piece i think i'll concentrate advertising the fun side rather than the technical side.
Monday 26 November 2007
Monday 19 November 2007
2020 future brief research.
I haven't blogged in awhile.
This isn't anything too interesting from an outer siders view, but it is a bit of research into Canon Adverts.
For this brief i think i am going to create a short 20/30 second advert on a Contact Lens Camera or CLC as i will call it. Canon are the leaders in photography so i thought it would be a good start to see how they sell there product.
This one doesn't really sell the camera, rather what you can do with the camera. It doesn't mention any features, just gives you a feeling of adventure you can have with the camera.
Again doesn't really tell me any of the features, goes for a extreme stylistic look. Doesn't work on me, but i can imagine gadgit geeks would love it.
THis one is great...doesn't make any sense.
What happened to selling a product on its merits rather than a strange lifestyle????
Although i say this, but i want to create a cheesy ad.
LIKE THIS>>>
ADD THIS >>>
Colgate...they know how to sell!
OH WAIT! i can't forget this all time classic from gilette
On the flip side i will also create some more serious flier and poster designs...
This isn't anything too interesting from an outer siders view, but it is a bit of research into Canon Adverts.
For this brief i think i am going to create a short 20/30 second advert on a Contact Lens Camera or CLC as i will call it. Canon are the leaders in photography so i thought it would be a good start to see how they sell there product.
This one doesn't really sell the camera, rather what you can do with the camera. It doesn't mention any features, just gives you a feeling of adventure you can have with the camera.
Again doesn't really tell me any of the features, goes for a extreme stylistic look. Doesn't work on me, but i can imagine gadgit geeks would love it.
THis one is great...doesn't make any sense.
What happened to selling a product on its merits rather than a strange lifestyle????
Although i say this, but i want to create a cheesy ad.
LIKE THIS>>>
ADD THIS >>>
Colgate...they know how to sell!
OH WAIT! i can't forget this all time classic from gilette
On the flip side i will also create some more serious flier and poster designs...
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